There are many colleges in this country, and even some pretty good ones in this state. But when you're done, you tell people, "I went to SMU," or something like that. It's just a school.
But if your degree says, "Texas A&M" on it, it's different. The school defines you. You tell people, "I'm an Aggie."
Present tense.
2 comments:
That's pretty dang cool. And I did ... go to SMU...
You've just described every marketer's dream - and the "feeling" generated by the video is certainly Texas sized.
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